Billions of searches are made on Google every day. Millions of organizations compete for the reputed top positions on the search engine result pages (SERPs). If you are one of them, it is important to stay in sync with modern SEO practices. If you are looking for the best SEO agency in your region, work with professionals who implement these practices.
One such practice is adhering to Google’s E-E-A-T. E-E-A-T SEO helps you create quality content that ranks your website high on the SERPs. Designed specifically for Google’s algorithm, it identifies the sites high in credibility and authority, enhancing users’ experience.
Let us understand what E-E-A-T is and how it impacts modern SEO practices.
E-E-A-T is an abbreviation for Experience, Expertise, Authoritativeness, and Trustworthiness. It is Google’s own framework to analyze the content of every website it crawls. E-E-A-T is at the core of Google’s search algorithm, prompting digital marketers worldwide to create and publish quality content.
E-E-A-T clearly lists the parameters Google uses to index websites on its result pages. If you wish to rank high on them, you should:
• Improve user experience,
• Show subject matter expertise in your content,
• Build and maintain website authority, and
• Make search engines and internet users trust you
E-E-A-T SEO involves creating content and designing a website that is in tune with this Google framework. Here are the most important areas you should focus on to have Google rank your website high on its SERP:
How fast your web pages load determines the user experience of your target audience.Pages that load faster are ranked higher on Google. Use tools like PageSpeed Insights to analyze and optimize your website’s loading time.
A large number of internet users browse the internet on their mobile phones. Google always prefers pages optimized for mobile devices.
Focus on seamless site navigation by adding the right internal links, clear page menus, and relevant content to enhance user experience.
Digital marketers prefer building websites with high accessibility as Google associates them with better user experience. It is advisable to design a website people with disabilities and other complications can navigate.
Make your website content as easily readable as possible. Use simple words, legible fonts, and colors that make your text stand out.
Google always prioritizes websites with a secure connection and advanced security measures that protect user data. Visiting a secure website is directly linked with a better user experience.
An interactive website not only engages visitors but also ranks high on Google. Such sites allow users to provide feedback, register, sign up for specific services, purchase subscriptions, and perform a range of different actions.
A website that performs efficiently across multiple browsers is indexed high on Google SERPs. Cross-browser compatibility is a major factor influencing Google’s search algorithm.
Now that we know what makes a website eligible to rank high on Google with E-E-A-T SEO, let us have a look at its components:
Google gives the utmost importance to user experience while indexing websites. It also gives preference to content that appears to be coming from first-hand experience.
From page loading times to design elements, everything that influences user experience is taken into consideration by Google’s E-E-A-T framework. Google added the first “E” in its framework in December 2022, expanding its scope and giving user experience the importance it deserves. This encourages website developers and digital marketers to offer their services keeping the end users at the center.
Instead of websites containing superficial information, Google prefers sites that reflect the content creators’ expertise. The algorithms assess if the writer/creator is well-versed in the domain covered on the concerned website.
The best SEO companies and digital marketers worldwide create well-researched and original content to show their subject matter expertise. Google, with the help of its Quality Rater staff, ensures that the content ranked high on its SERPs is created by experts.
Further, Google prioritizes websites where the professionals show proof of their expertise. For example, healthcare professionals showing their degrees or licenses will rank higher than the ones publishing healthcare-related content without proof of expertise. Google does this to provide authentic information to users.
Authoritativeness shifts the focus from a website’s creator to the audience. It is all about how the internet sees and recognizes your website. Sites with high authority are ranked high on Google search results.
A key factor determining a website’s authority is the third-party links it receives. Focus on seamless seo link building to ace this aspect of E-E-A-T SEO. If more third parties link to a specific website or cite it on their pages, Google considers it a credible source of information.
Trustworthiness is a blend of all the areas discussed above: authoritativeness, expertise, and experience. Google claims that an untrustworthy site will not be ranked high on its SERPs, irrespective of its expertise, user experience, and authority.
If you want to build healthy trust with your target audience and the search engine, increase the validity, accuracy, and accessibility of your content. Even a careless mistake like adding incorrect contact details can hamper your site’s trustworthiness.
Moreover, this aspect is not limited to your website. How your target audience perceives your business as a whole influences user engagement, ultimately determining your position on Google’s SERPs. Know that your online as well as offline actions determine how Google indexes your website, especially as far as its trustworthiness is concerned.
Adhering to the E-E-A-T framework is a trend more and more digital marketers are following. It prompts them to use quality content on their websites and design them in a way that improves user experience. The framework also lists the factors determining the credibility of a website ranking high on Google SERPs. E-E-A-T SEO will definitely improve your campaign and bring you closer to the traction you.
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