50% increase in Organic Traffic per month 195 page views per month, and 28.2k impressions per month. 90% of targeted keywords for Photography Website are ranking in SERP out of which 80% are ranking on the second page of Google SERP.
Blushing Bride is an organization that offers wedding photographers in Patna, Bihar. We have become one of the best wedding photographers in Mumbai already. Our unique photography pattern and excellent videography skills can turn your wedding days captured in a lively tone so that you may cherish those memories throughout your life vibrantly.
This client is a very professional client from the Photography niche. They expect a healthy viewership of their website and work profile by a purely genuine traffic/ target audience looking for their services or requirements. This requires a good organic search volume and Domain authority in Google search i.e. SERP. This Client’s Site needs good exposure for brand awareness and branding. At the same time, the Site has to be useful and reachable to all potential buyers in a proper way of a site.
The site expectation on a content level and design level was a real need for complete detailed information of all services. The client always expects a good volume of search for all its location among local market searches too. Here, the client’s only need here was to highlight all their services and offers to be displayed in realistic ways to their Selling sources i.e. market audiences. The search page result must be high among all the competitors in the niche.
The client is always concerned with providing high-quality, premium packages at a reasonable price to targeted customers. In just 8 months, our data-driven SEO approach and content marketing strategy resulted in a 10x increase in daily organic traffic.
The website’s search engine rankings improved significantly for the target keywords, with several keywords moving from page 3 or 4 of the search results to page 1 or 2.
By carefully reviewing its competitors and checking their websites for the targeted keywords, we found that:
1. High authority pages ranking on 1st page.
2. Also our competitators have quality link that we don’t have
3. Our client site does not have proper on-page optimization
4. Found that need to update robots.txt file and sitemap
5. Also need to do proper content gap analysis
6. Need to focus on content strategy.
7. Also have to focus on technical seo.
8. We also found that google stack is imp for local seo.
Based on our findings, we used the following tools during the execution process.
Ahrefs – Competitor Analysis, Keyword research
Buzzsumo – Topic research
Grammarly- checks grammar, spelling, plagiarism
Copyscape- Detecting Plagiarism
Kwfinder- Keyword research
Google Analytics – Website Traffic analysis
Google Webmasters – Website Health Checkup and Crawlability Analysis
Seranking- Keyword research, On-Page SEO Checker, Search Volume Checker, Traffic Analysis, Page Changes Monitoring
YAMM - To send 50 mails daily for outreach.
GT Metrix - To Monitor Page performance.
Screaming Frog – To improve onsite SEO by auditing for common SEO issues
We had a joint meeting with our clients and convince them about the Site ranking methods and approaches – which will be benefitted in their case. We decided to work on the basic Keyword research and analysis for Home page to Patna location. We did competitor research in-depth in this as well as customer inputs for the market behavioral study.
We work on all service keywords categories separately. We study them especially we jotted a plan for the ranking of the keyword for ‘wedding photographer in patna” for the Home page of client site. We worked out the ranking strategy for the same with effective guest posting, Blogs and Local business directory submission, local listings, profile creation, google stack etc. In some months, we received a very good result of search entries and a lead with the company via this SEO Strategy. It was a challenging SEO task in this project. We do a lot of proper topic research for the blog.
In our second type of approach, we had done properly on-site page optimization with a proper content strategy design for the site contents and effective SEO ranking of the website. With it, we have also done a lot of local site listings, Directory submission on the local market level to generate a bunch of local enquires. The Client expectations will be fulfilled only upon receiving Phtography inquiries from the local & global customer. So, by networking the site on various domains authorized Sites, forums, groups, etc. We had done it for some months very effectively to give desired search and inquiry results for the client.
According to our research, there is no description about services, about company success on website for the target audience. We choose to concentrate on content strategies because our competitor has strong web content, which helps them rank on Google.
The client want to become top wedding photographers in patna. So, our primary responsibility is to develop site authority. To Do This link building, outreach are key points.
Also we focused on extensive keyword research, we group high volume and low difficulty keywords for high conversion.
We advise clients to update their Google My Business listings because it is the most effective approach to reach out to new clients on Google. They can easily reach out to local audiences.
We strictly adhere to Google's EAT guidelines and understand how relevant content is for the user.
Our content was written by recognised Industry Experts and a large Blogger Network with the credibility to build user trust.
Because of this, we observed a significant increase in our organic rankings for our priority keywords, and as a result, our Organic Visitor Flow skyrocketed.
Off-page SEO will increase your website's visibility by increasing its popularity online. With the on-page techniques, we can achieve search engine visibility. However, off-page SEO techniques will help improve your website's position in search engine results pages (SERPs).
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